Frequently Asked Questions:
What does SEO stand for?
SEO stands for Search Engine Optimization.
What is search engine optimization?
Contrary to what the name implies it is optimizing a web site and its content for a search engine. The first step in this process is to ensure the web site is search engine friendly: that its structure and technical setup doesn’t prohibit a search engine from fully indexing each and every page and every piece of relevant content it contains. Following steps improve upon the unseen structure of the web pages and sometimes information architecture of the site to enhance the relevance of certain terms so as to increase your visibility for those terms in search engine searches.
What is SEM?
SEM stands for Search Engine Marketing. The term is widely abused to mean many different things. RGK Digital uses it in its two classic definitions: marketing (or branding) through search, and the use of PPC.
What is PPC?
Pay-per-click. A form of
Do you have a special relation with Google? I read about an SEO company that has.
The only form of “special relation” we have with Google is that we know exactly what does and doesn’t work when aiming to increase
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